What are the principal levers of success for California’s fine wine globally? Session Four – 11.45am – The Place and Role of California in the Global Fine Wine Market

What comes next for Fine Wine? How are Fine Wine consumers likely to react to change and disruption? What are the levers of change needed in order to adapt and thrive?.

Who are the consumers who can influence Fine Wine sales? How can they be identified? In which communities can they be found? How and where do they engage with Fine Wine?.

Do High Networth Individuals share similar buying profiles? How to meet HNWI’s expectations?.

Who are “the Fine Wine consumers”? Where are they? How do they buy? What do they drink?.

This session will explore key insights from ARENI’s latest research on fine wine consumers, and what it means in terms of successful marketing and communication campaign. From collectors to investors, they all respond to different motivations and buying patterns, that ARENI has been studying for the last four years, gathering both quantitative and qualitative data. Their profiles, needs and expectations can vary substantially from other wine consumers. Who is the fine wine consumer? Is fine wine one market, or many?įine wine consumers are a very specific segment of the wine market. Session Three – 11.15am -The Fine Wine Consumers: Profiles, Behaviors and Motivations

Is profitability the same as financial sustainability? If not, how can we define, assess, and measure financial sustainability? Why does it matter?.

How can we proactively manage the social impacts of fine wine production and distribution?.

California has already invested a lot on sustainable viticulture.

What can an integrated sustainable approach look like for a fine wine winery/estate?.

With Michelle Bouffard – CEO, Tasting Climate Change Dr Akilah Cadet – Founder, Change Cadet Allison Jordan, VP Environmental Affairs, Wine Institute of California Beth Novak Milliken – CEO, Spottswoode winery

Session Two – 10am- Futureproofing our Wine Ecosystem: Next Steps on Sustainabilityįrom production to distribution, what steps should the fine wine ecosystem prioritise to be truly sustainable?Ī panel conversation moderated by Elaine Chukan Brown. How has the definition evolved since we started our exploration.How is this concept understood by trade and consumers? If they don’t share the same vision, how can we explain the differences?.What could a global definition achieve?.Why does having a global definition for fine wine matter?.In this session, ARENI will present some exclusive insights extracted from the fourth edition of its Define Fine Wine Whitepaper, to be published in January 2023. So why initiate a global dialogue to define it? It is our view that a clear and transparent definition of Fine Wine is essential to its development, reach, future success and, to some extent, its survival. The very idea that we need to describe the meaning and attributes of Fine Wine is sometimes even dismissed. While the wine ecosystem, from production to distribution, seems to agree on what Fine Wine is not – a wine of poor quality, that’s mass produced, made using short cuts and widely distributed – there is little agreement on what a “Fine Wine” actually is. What is fine wine? And why defining it matters? Session One – 9am- The Evolving Definition of Fine Wine Iconic and forward-thinking fine wine producers will engage in conversation with journalists, academics and industry leaders. The summit will explore the future of fine wine and include sessions and panel discussions that offer a deeper understanding of what fine wine consumers want and the future role of sustainability. This event is presented ARENI Global, Wine Institute, and Napa Valley Vintners. 17, 2022, at the Culinary Institute of America at Greystone in St. Join thought leaders in the wine community for a half-day summit, The Future of Fine Wine, on Nov. Venue: Culinary Institute of America at Greystone, 2555 Main St, St Helena, CA 94574

Thursday 17th November 2022, In-Person, Napa Drafting a collective vision for the future of California’s fine wine ecosystem.

Opus one productions openers needed